Partnership-led work with organizations and programs.
Atlas Studio partners with organizations and programs on digital, social, and partnership-led initiatives designed to support engagement, visibility, and long-term impact.
Partnership-led digital fan engagement
Atlas Studio partnered with a brand supporting Cricket Canada to lead partnership-driven social and digital fan engagement initiatives. The work focused on activating sponsorship through meaningful content, audience engagement, and platform-native social execution.
Through these initiatives, the partnership-driven digital strategy contributed to Cricket Canada being recognized with the International Cricket Council Digital Fan Engagement of the Year (Americas Regional Winner) at the 2022 ICC Development Awards.
Marketing, social, and membership growth
Atlas Studio led marketing and social initiatives for the Toronto Cricket Skating and Curling Club, with a focus on growing awareness and driving new membership sign-ups. The work balanced modern digital execution with respect for the club’s long-standing heritage and community presence.
We planned and executed photo and video shoots, developed content strategy, and delivered ongoing marketing support for the club’s cricket section. This included showcasing the history, facilities, and culture of one of the oldest sports clubs in North America while positioning the program for continued growth and relevance.
Social growth, content, and platform distribution
Dropped Again began as a passion-driven cricket podcast and evolved into a respected platform featuring conversations with world-renowned voices from the cricketing community. Atlas Studio supported the project on a pro bono basis, leading social strategy, content generation, and platform distribution.
We developed and managed social content, optimized publishing workflows, and expanded the podcast’s reach across major platforms, including Spotify and Apple Podcasts. Through consistent content execution and audience-focused distribution, the show grew from an idea into a recognized digital property with international credibility.